The cowboy was to have been the first in this series. The proposed campaign was to present a lineup of manly figures: sea captains, weightlifters, war correspondents, construction workers, etc. The repositioning of Marlboro as a men's cigarette was handled by Chicago advertiser Leo Burnett. The emblem is placed on top of the pack and has the popular Latin expression Veni, vidi, vici ( 'I came I saw I conquered'), authored by Julius Caesar. ![]() The red and white package was designed by the designer Frank Gianninoto. Men at the time indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women. At the time, filtered cigarettes were considered safer than unfiltered cigarettes, but had been until that time only marketed to women. After the war, Camel, Lucky Strike, and Chesterfield were the only common cigarettes.Īfter scientists published a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro as a men's cigarette in order to fit a market niche of men who were concerned about lung cancer. Shortly before World War II, the brand's sales stagnated at less than 1% of tobacco sales in the US and was briefly withdrawn from the market. To this end, the filter had a printed red band around it to hide lipstick stains, calling it 'Beauty Tips to Keep the Paper from Your Lips'. In the 1930s, advertising for the cigarette was primarily based on how ladylike the filter cigarette was, in an attempt to appeal to the mass market. However, as early as 1885, a brand called 'Marlborough' was already being marketed as a 'ladies' favorite' by Philip Morris & Co. The name was taken from a street in London where Philip Morris's British factory was located. Īround the 1930s, it was starting to be advertised as a women's cigarette, based on the slogan 'Mild As May'. They are first marketed as 'America's luxury cigarette' and were mainly sold in hotels and resorts. The mark 'Marlboro' was registered in the United States in 1908 although no cigarette was marketed under this name until 1923. Philip Morris cigarette maker, opened a New York subsidiary in 1902 to sell many of its cigarette brands. Ī cigarette and a pack of Marlboro Silver Pack (previously called Ultra Lights until the light name was banned as deceitful) Marlboro is the global best-selling cigarette brand since 1972. ![]() ![]() Richmond, Virginia, is the location of the largest Marlboro cigarette manufacturing plant. ![]() Marlboro ( US: / ˈ m ɑːr l ˌ b ʌr oʊ/, UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States, and by Philip Morris International (now separate from Altria) outside the United States. Any other cigarettes I've smoked! The different types are. Place your vote on the list of Top Ten Best Cigarette Brands. Come to Marlboro country', 'You get a lot to like with a Marlboro' 'Mild As May', 'Come to where the flavor is. Philip Morris USA in the U.S., Philip Morris International outside of the U.S. For other uses, see Marlboro (disambiguation). This article is about the cigarette brand produced by Altria (Philip Morris).
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